Tuesday, November 20, 2007

Sam Adams Longshot Update

Jim Koch, owner of Boston Beer Company - the makers of the Sam Adams brand, sent Todd Alstrom an email explaining the Longshot situation. You can read it here.

The explanation is almost exactly what I envisioned yesterday. Basically, the double IPA uses a variety of different hops, some of which aren't available at any cost without a preexisting contract. It isn't even just a monetary thing, the hops just can't be found. Koch gave the winning homebrewer a choice: they could brew the beer using hop substitutions with hops that are available or they could hold off until next year and brew it for next year's Longshot pack. Rather than compromise his beer, the homebrewer, Mike McDole, opted for the latter option. Koch claims they are already seeking out the appropriate hops for next year.

Kudos to Jim Koch for explaining the situation, which turns out to be a very reasonable explanation.

As a side note, in his usual way Todd has managed to insult many of the people that make it possible to have the job that he has. His attitude has really started to grate at me over the past year or two.

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